Regular travel is inspiring and, perhaps outside of having a child, one of the biggest adventures you could welcome into your life. That said, travel is also difficult from time to time, takes a good amount of effort, and can get expensive. For this reason, it’s important to plan well, prioritize your journeys, and judge value as best you can in the services you use.
This latter point is important, and will often serve as the mark of an experienced traveler. After all, it’s easy to pay your way from place to place, but getting the most value, finding the most worthwhile experiences, and really soaking into a culture takes time to achieve.
For this reason, it’s good to know what to look for in the services you use. Even better, businesses can learn a great deal from these traveler priorities, better equipping themselves to offer the correct hospitality, not just the hospitality is most convenient.
With that in mind, let’s consider how businesses could approach that topic and discover what travelers look for on the go.
Convenience, Availability, Seamless Use
Frist up on this list of what travelers look for is something everyone wants. Convenience, availability, and seamless use is always a good set of values to build a brand on. However, this goes tenfold for travelers, who are often weary, tired and irritable when they’re looking for refuge, no matter if you’re a hotel, a food service, a clothes store, or a salon.
Offering a simple point of sale system, a worthwhile booking system online with clear-cut appointment timings, and adapting to certain provisions, like offering Apple and Google Pay or Calendar integrations, will make a big difference. This way, the hardest decision for a customer to make is which service they’d like to use, not if or when they wish to use it.
Cross-Promotions Where Available
It’s important to consider cross-promotions as and when you can. Travelers often look to bundle deals to save money and perhaps get an easier time of it – it’s why so many booking agencies include hotel rooms, catering and transport where available. Now, you might not be able to offer all of those things, but it can be nice to cross-promote with similar firms that work alongside you.
So if you’re a shop in the local area selling beach towels, sandals and other goodies, you might cross-promote with the local resort for discounts on anyone staying in those rooms, incentivizing guests to come and check you out before they lay on the beach or hit the waves. It all makes a difference, and so that’s worth your time to arrange.
Multi-Language Accessibility
Last up on this list of what travelers look for is accessibility.
Of course, travelers tend to travel around the world, so at least covering one main language and perhaps being aware of the most commonly spoken tongues in your clientele can help. For instance, many Spanish hotels and services will speak Spanish, but due to how many Brits travel overseas, they’ll have basic accommodations for English too.
This can take time to invest in, and sometimes it may just be phrasebooks or common phrases you employ (or basic translations you can use), but from there, you’ll have implemented a worthwhile provision aimed at helping travelers ease into your services.
With this advice, you’re sure to create a service for travelers, by travelers.
What say you?
Thoughts on What Travelers Look For In Any Service They Use?
Let’s hear it!
