In this day and age, literally, everything is moving to an online platform. Individuals can buy their groceries online, they can pay their gas and electricity bills, check their bank statements, send birthday cards to loved ones, and so much more. Therefore, it is hardly surprising that the Internet has become an area that has mass potential with regard to marketing. Enter these reasons to stream on your travels.
Because the Internet is used by so many individuals on a daily basis for so many different things the scope for advertising and marketing is simply massive.
There are whole hosts of ways in which one can market their business through the use of the Internet. Nevertheless, one of the most popular and effective ways is through audio streaming and video marketing.
If you have a travel business or you are someone who likes to travel a lot and blog about it, it makes sense to monetize this by looking into your options with regards to different forms of content. In this post, we are going to focus on audio streaming and video marketing, in particular, which are vital in the travel market today.
So why is it important to utilize the advantages of audio streaming and video marketing?
In This Post...
1. Easy to employ
The first reason to stream on your travels is that it is easy. Audio and video streaming are extremely easy to employ. It is something that all businesses and individuals can do. While you are on your travels, you are probably going to have your camera with you anyway, so you may as well use it to your full advantage. Of course, do be mindful. There is nothing worse than realizing halfway through a video that your mic is off and needing to record it all over again.
2. Cost-effective
Not only is audio and video streaming easy to employ but it is cheap as well. There is a whole host of different video and audio editing software packages available for free. And what’s more the equipment needed, such as a webcam, a video recorder, and a microphone, are elements which people are likely to already have.
3. Low risk
This point has a lot to do with the two previous points beforehand. Because video and audio streaming is easy to do and does not cost a lot, it is a marketing strategy that is very low risk.
If things go wrong, and no difference in customer numbers or viewership was evident, then the business in question will not have lost much. However, if a business was to pump thousands of pounds into a selection of newspaper advertisements, then they would certainly feel the effects if that marketing campaign did not pay off.
As a travel worker, you do not want to pour tons of money into the industry right now after the shaky 18 months that we have had due to Covid-19. Therefore, it makes sense to market with a cost-efficient approach, which is exactly what this is and why it makes so much sense.
4. Massive number of people that can be targeted
There is simply an endless number of people that can be reached through online audio and video marketing. YouTube is one of the most used websites all over the world, therefore, imagine the potential of viewership figures if one was to post a video on YouTube and publish it effectively.
You can, of course, create your own blog and use this as the chief platform for your content. Nevertheless, it does make sense to get present on social media as well so you can drive more traffic to your travel blog.
5. Can be used in conjunction with social networking
Social networking is one of the other types of platforms that can be used extremely effectively in a marketing campaign. Plus, there has been an explosion in terms of social media video growth in recent years.
There are a lot of social media platforms that are perfectly tailored to the travel sector. Instagram is a prime example of this, as the content is purely images and videos, which are both perfect for the sort of content you are going to be distributing.
6. Great for product demos
Videos are a great way to showcase a business’ latest product and how to use it. People are much likely to buy something having seen it on a video rather than having looked at a still image and read a text about it.
So, if you want to show off some interesting and useful items to take on your travels, videos work really well for doing this.
7. Gain people’s trust
It is a known fact that people are more likely to trust something when they see it or trust someone when they hear them. People are well aware that written words can merely be someone exaggerating. However, when a product is right in front of them on a video they know they are seeing the real deal.
8. Great links to the company’s website
At the end of the video, a business can redirect those watching it to their website. And it is likely that if an individual likes it enough to make it to the end of the video then they will certainly visit the website in question.
9. Research shows it’s the best!
Studies and research show that video marketing is much more effective than other mediums, including; email marketing, blogging, podcasting, display advertising and search marketing.
We would argue that this is even more so the case when it comes to an industry like travel purely because of the highly visual nature of it all.
10. Increase in profit
Last up on the reason to stream on your travels is the money! All the factors mentioned above lead to one thing; an increase in profit!
As you can see, there are many reasons why video marketing should be a part of your advertising strategy today.
Video marketing connects with people in a way that the written word cannot. It presents a great way for showing off your products and generating trust. Give it a try and reap the rewards.
