How Local Events Help Local Businesses Thrive: Burlington’s Special Show

This Valentine’s Day, the city of Burlington is set to present a unique show that aims to bring locals of all relationship statuses together to celebrate one very special feeling: passion. Heart to Heart, a variety show highlighting local talent, is set to run across two Burlington venues this Valentine’s Day: the Burlington Performing Arts Centre on February 12 and 13, both at 7:30 PM, and the West Plains United Church for the final show on February 14, 2026, at 2:00 PM.

Strengthening local businesses

From an economic standpoint, cultural events such as Heart to Heart play a measurable role in supporting Burlington’s local economy. There’s a significant economic impact of cultural events in Canada. Attendees of various art events and performances typically spend money beyond the ticket price on dining, transportation, and retail, with a significant portion of that spending going to nearby small businesses.

Valentine’s Day-timed events are particularly valuable, as they coincide with increased consumer spending on leisure and hospitality. In addition, live performances generate direct economic activity through employment of local artists, technical crews, and venue staff, while also producing indirect benefits for surrounding businesses through increased foot traffic. Over time, consistent cultural programming contributes to a city’s economic resilience by enhancing its attractiveness as a place to live, visit, and invest – factors that are increasingly recognized as drivers of sustainable local economic growth.

But the benefits of local shows don’t end there. Shows of this kind are also very important for strengthening local culture, giving smaller cities like Burlington a sense of identity while keeping it alive. They offer a testing ground for local artists, many of whom end up experimenting and testing new material in front of local audiences. Local shows also make art more accessible, so that audiences from a wider economic background can start to enjoy it.

This is crucial because art gives form to human feelings, emotions and ideas that are often hard to explain with words, and reconnects individuals with themselves, their friends, families, as well as the wider community.

More about the event

While the event targets anyone and everyone, it can be particularly interesting to those who are single and don’t feel like spending the day at home. Instead of putting on a Netflix movie to pass the time or chasing the latest casino bonuses for a dopamine thrill on what can often be a depressing day for many, the organizers present the locals with a unique opportunity to visit the show during one of its runs and join the community in coming together to celebrate passion in its different forms.

Presented by Act of Faith Productions in collaboration with The Burlington Performing Arts Centre, Heart to Heart is a celebration of individuality, artistry, and community spirit. A once-in-a-year kind of show that promises tons of great music, dancing, acting, and comedy elements that will make the event worthwhile for visitors of all relationship statuses, this is an event not to be missed.

The Burlington Performing Arts Centre’s role

The Burlington Performing Arts Centre plays a central role in translating cultural programming into tangible economic benefits for the city. As one of Burlington’s primary cultural venues, BPAC attracts consistent foot traffic to the downtown core, supporting nearby restaurants, cafés, and local retailers before and after performances. Its year-round programming sustains employment for technical staff, front-of-house workers, and local artists, while also serving as a reliable platform for community-based productions. By hosting events like Heart to Heart, BPAC helps boost Burlington’s cultural economy, ensuring that arts-related spending remains local and reinforcing the Centre’s role as both a cultural and economic driver within the city.

Final words on Burlington’s Special Show

Heart to Heart aims to shine a spotlight on the many forms of love found in our lives, exploring and highlighting passions that connect us and make us who we are. Whether it’s the thrill of first love, the joy of witnessing the birth of your child, or winning your first 5K race, these moments of joy are exactly what make our lives worth living. Heart to Heart promises an event full of fun and feel-good experiences for showgoers of all ages.

The eventoffers an alternative way to spend Valentine’s Day, a step away from the candle-lit dinner cliché, which for many has shifted from a source of joy to a perceived obligation. While Valentine’s Day dinners are often about impressing the other person by taking them to the fanciest restaurant possible, a Valentine’s Day show shifts the focus away from impressing one another to sharing an experience together. 

Moreover, it offers an opportunity to support local talent, as well as enables you to experience something that might not traditionally be your first choice. Additionally, there’s something special about spending an evening together with the rest of the community, in a room where everyone chose to be on this very day.

Tickets are on sale for $35, a reasonable price for an event held on such an occasion. If participating, make sure to arrive on time – late entry may not be permitted.


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