Social media is an important tool for aspiring travel couples. It can be used to document your journey, build a community of like-minded people, and grow your following. There are many ways you can use social media to make the most of it on your travels. In this post, we will share some tips that have helped many travel couples who have been exploring the world. Many have actually been able to make a living from it!
#1 Take a photography course
A good photography course should help improve photos and videos taken by aspiring photographers, even if they’re not professionals yet. The goal is always to create content that speaks volumes about what’s happening in real-time. Showing viewers first-hand experience rather than telling them how great or beautiful something is through words only. There should be a big emphasis on composition and perspective, posing models (in this case, travel partners), as well as using different angles to create various moods and feelings in viewers of the photo or video.
#2 Start developing a social media presence
All successful couplepreneurs (couple entrepreneurs) agree upon starting to develop a social media presence early on in their relationship. Together, they create accounts where photos or videos can be posted and tag each other. Viewers know which person took what photo/video from behind the camera; there is also always a backup if anything happens to one of the accounts. Your presence is one of the most important aspects of being a successful travel couple because. Without a brand that is creative and interesting, you won’t be able to attract an audience that will make everything turn out a success.
#3 Keep followers intrigued with video content
Video content is more engaging than text and photos. Posting a short video on Instagram or Facebook that relates to your trip will keep followers intrigued and wanting more. Plus, it’s easier to get your friends involved by inviting them to send you footage from their own lives when they happen to be near where you are travelling!
Also, keep everyone up-to-date with regular photo updates. Regularly posting selfies may seem like an easy way of keeping people informed about what you’re doing. That said, overdoing it can have the opposite effect. Instead of coming across as self-absorbed, stick to around three pictures per day shared via both platforms.
Youtube is also a popular platform for travel couples to share videos with their followers. This way, you can document every moment of your trip and share it easily. Try using hashtags such as #travelcouple; this will allow potential followers looking for a specific type of content to find you! Or visit the Instagram Explore page daily; scrolling through the most popular posts on Insta gives an idea of what is currently trending online.
#4 Invest in the right equipment
If you want to be an influencer, you need the right equipment. First, invest in a nice camera and microphone for your video content. It’s likely that most of your followers will watch these instead of reading them. It would help if you also thought about buying some good quality headphones because they can help with appearing professional when recording videos or doing live streams on Instagram stories or Facebook Live.
Make sure that all photos are edited before posting online, so they look great! This is one way to ensure maximum engagement and might even lead to selling more products through social media if done well enough. So this tip could easily become two tips – invest in great photography gear (you can always go and have a look at drdrone.ca) and don’t forget editing software like Photoshop and Lightroom. Editing is vital to creating pictures that are above-average and beautiful, so be sure to put a lot of emphasis on that too!
#5 Collaborate with other social media influencers
As an influencer, you have the chance to work with other brands and social media accounts. This is an excellent way of growing your own influence because collaborating can lead to increased exposure for both parties involved. It’s a win-win situation! So if you want more followers on Instagram or YouTube, then reach out to some travel bloggers who are at a similar level as yours. Ask them whether they would be interested in working together on something like an ad campaign or product review.
#6 Reach out to hotels with your promotional work
Hotels are always looking for influencers to promote their brand on social media. So if you’re trying to grow your own influence, it would be a good idea to reach out and ask them whether they need any help. You could even offer free accommodation in return for some promotional posts about the place where you were staying. This can lead to increased awareness of that specific hotel within your travel niche. Other people just may book there as well.
#7 Visit highly-requested destinations
If you want to grow your influence as a travel blogger, it’s essential that you make the most out of every trip and visit the locations where there is high demand for new content. This means visiting popular destinations in Asia (like Japan, for example) or Europe during peak months when people are looking to book their next holidays – this way, your social media posts will be highly visible on these platforms, which can lead to increased exposure and engagement over time.
It’s also important to visit hotspots, seeing as you’ll be attracting the attention of every single person who wants to go there, so it’s essential to visit the places that will take your blog from good to great.
#8 Be consistent with your content
It would be best if you were consistent with your content on all social media platforms. This means posting regularly (once a day if you want to grow fast) and making sure that you’re uploading good quality photos or videos. This is something we mentioned already in the tips for aspiring travel bloggers section. If you have great pictures of food dishes from around the world, then share them! There are so many angles at which this can play out, so take advantage of every opportunity available.
Last but not least – keep it fresh! Even though consistency is important, don’t forget that what worked well last year won’t necessarily work as well next year because people’s tastes change over time, as does their preferred type of online content. So it’s vital that you keep experimenting with different kinds of content (videos, photos, infographics) to see which ones work best for you.
By utilizing the above tips, you’ll be able to see the world and earn a living while doing so. At the end of the day, it’s all about being authentic and sharing your experiences with the world. The more you connect with your audience, the more loyal they’ll be and follow you on every step of your travelling journey!